Demand for wipes soared during the pandemic. But as consumers’ fears eased about covid-19, so did sales of cleaning products at the retail and wholesale level.

Ed note: The industrial & institutional (I&I) cleaning market has been on a wild ride for the past several years and it’s taking wipes along with it. According to Kline Group, the U.S. I&I cleaning market grew about 7.7% to more than $8 billion. At the World of Wipes Conference in June, Laura Mahecha, director, I&I Cleaning, Kline, detailed recent wipe trends in this crucial cleaning sector.  Prior to the pandemic, in 2019, the I&I wipes market was characterized by slow-and-steady growth of 3-5% a year. Wipes were used primarily by cleaning staff and employees. Users purchased wipes from a variety of channels including distributors, retailers, e-commerce and direct sourcing.

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